The organization exists because it has customers that value its products and services. Customer engagement begins before the selling but does not end with the sales. In a competitive environment, winning a customer is difficult, losing one is easy. Customer engagement is the team effort of the organization, much more than the sales department or customer service office. Going forward, executives and management of organizations will have re-focus on customer engagement involving a cross section of the organization.
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| Subject | Description |
|---|---|
| Objective | At the top management level, C- Suite leaders and heads of departments are involved more in strategic management than operational management. External markets and internal corporate conditions change and strategic management is need to keep the organization ahead, and not just operate with business as usual. |
| On Completion | The participant in this programme will acquire a full view of strategic management and able to differentiate it from operational management. This will enable the person to develop insights, wide-angle thinking and practice strategic management at a level for creating change and add value. |
| Methodology | This programme uses self-reflection, personal discovery and workshops, all assisted by the instructor develop strategic thinking and management. Individuals can undertake self-learning on request. |
| Audience | Managers and C-suite officers seeking to hone in their professional management skills for new challenges. Business owners embarking on corporate expansion would benefit tremendously from this programme too. |
| Duration | 2 days or equivalent of 16 hours |
| Code |
FA033 |
COURSE CONTENT
| MAIN COURSE CONTENT | SUMMARY DESCRIPTION |
|---|---|
| ENVIRONMENT ASSESSMENT |
|
| ECONOMICS AND MARKETS |
|
| STRATEGY FORMULATION |
|
| STRATEGIC IMPLEMENTATION |
|
| RISK MANAGEMENT |
|