FA033 STRATEGIC MANAGEMENT

Management Development Courses

The organization exists because it has customers that value its products and services. Customer engagement begins before the selling but does not end with the sales. In a competitive environment, winning a customer is difficult, losing one is easy. Customer engagement is the team effort of the organization, much more than the sales department or customer service office. Going forward, executives and management of organizations will have re-focus on customer engagement involving a cross section of the organization.

Subject	Description
Objective	At the top management level, C- Suite leaders and heads of departments are involved more in strategic management than operational management. External markets and internal corporate conditions change and strategic management is need to keep the organization ahead, and not just operate with business as usual.
On Completion	The participant in this programme will acquire a full view of strategic management and able to differentiate it from operational management. This will enable the person to develop insights, wide-angle thinking and practice strategic management at a level for creating change and add value.
Methodology	This programme uses self-reflection, personal discovery and workshops, all assisted by the instructor develop strategic thinking and management. Individuals can undertake self-learning on request.
Audience	Managers and C-suite officers seeking to hone in their professional management skills for new challenges. Business owners embarking on corporate expansion would benefit tremendously from this programme too.
Duration	2 days or equivalent of 16 hours
Code	FA033

COURSE CONTENT

MAIN COURSE CONTENT	SUMMARY DESCRIPTION
ENVIRONMENT ASSESSMENT	Scope of environmental assessment Tools and models for environmental assessment Key areas of assessment
ECONOMICS AND MARKETS	Economic conditions and changes Industry and competition analysis Product market relationships
STRATEGY FORMULATION	Objectives and mission Key success factors Managing change Planning and scheduling
STRATEGIC IMPLEMENTATION	Execution capabilities Alignment of resources Performance control Leadership and ethics
RISK MANAGEMENT	Business and operations risks Risk management and mitigation Corporate governance