Organizational growth comes from revenue increase. Good products and strong brands may also require good salesmanship and negotiation skills especially for large corporate transactions. In a competitive environment selling skills are ever more important.
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| Subject | Description |
|---|---|
| Objective | This programme is designed for initiating and developing the skills in selling and negotiation. These are a crucial skills set that drives revenue growth and business profitability. Many products and businesses, require sales people to market and sell. The best product features and designs do not necessarily bring in customers and sales do not naturally happen. And with selling, negotiation becomes necessary to, especially in corporate sales. |
| On completion | The executive learning selling and negotiation skills will be ready to participate directly or indirectly in meeting customers and creating sales. With experience, the person becomes ready for a sales career and entrepreneurship too. |
| Methodology | The programme will be instructor-led with situation analysis, self – discovery exercises and workshop activities. Learning can be online or on-site. |
| Audience | All company employees who wish to advance their careers in business or wish to develop their entrepreneurship skills should learn and practice selling and negotiating. Sales staff may take this as a refresher to refine their current skills. |
| Deliverables | Banking executives, business owners, chief executives of companies and SME businesses, senior business managers and corporate advisors. |
| Duration | 2 days or equivalent of 16 hours |
| Code | BI001 |
Course Outline
| Main Course Content | Summary Description |
|---|---|
| SELLING AND MARKETING |
|
| THE PRE-SELLING ACTIVITIES |
|
| THE SELLING PROCESS |
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| CORPORATE SALES |
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| NEGOTIATION SKILLS IN SELLING |
|